transforming strategy and business goals into smart & soulful creative
Flexible, scalable creative solutions for B2B & B2C startups, small businesses and industry leaders
We are architects of experience, meticulously designing every touchpoint – from the first impression to the lasting ones that follow. Every brand has a story to tell, and it deserves to unfold with intention through each interaction.
Thoughtful design is our unwavering standard, and our eye for aesthetics turns heads with a flair that’s impossible to ignore. But it’s not just about making things pretty; it’s about making them matter. Our work sparks emotions and builds real connections. We don’t just make people think, we make them feel. In a world of forgettable noise, that’s what separates the remarkable from the rest.
Through a seamless blend of logic and emotion, we create authentic spaces where brands not only resonate but become unforgettable.
Amid fleeting moments and the chase for instant gratification, where skimming culture and impatience prevail, our process thrives on slow-burn brilliance.
Visual and narrative stories that speak the same language. We champion the art of storytelling across disciplines, breathing life into ordinary ideas and making complex concepts relatable
Visually define your brand. From logos and typography to color palettes and imagery, we design unique aesthetics that capture your brand essence
Drive recognition through a cohesive visual voice. High-impact marketing collateral and presentations - from custom designs to adaptable templates
Abstract ideas turned into packaging mock-ups, prototypes and captivating creative that seamlessly connect with your customers' brand portfolio
Websites that convert. Polished user-friendly interfaces, powerful functionality, and data-driven optimization
Weaving stories with motion in immersive cross-channel experiences. Engage audiences across social, email, presentations, and more
Capture the heart & soul of your brand. Professional headshots, stunning product photography, dynamic event coverage
Cut through the noise. Convert complex data / concepts into engaging visual summaries that make it easy to identify patterns and trends
Creative articulation of your brand. From defining your market position and crafting a magnetic tagline, to captivating campaigns
Tradeshow booths, commercial spaces and customer events become engaging experiences that foster brand connection
Get on-demand access to the strategic creative leadership you need to fuel growth, not overhead.
If you’re short on resources, time, budget, or bandwidth—or just need some specialized creative expertise—you’re in the right place. We simplify your creative workflows, so you can focus on what really matters in your business.
Our flexible approach adjusts to your needs, providing dedicated strategic creative direction, reliable project management, and top-notch creative that delivers results—without adding to your headcount.
Together, we’ll work on impactful marketing campaigns, powerful brand narratives, and stunningly effective creative assets—all rooted in a solid creative strategy tailored to your goals—ensuring every step we take drives success.
With a fractional partnership, we offer flexible options to fit your needs, from no-strings-attached collaborations to dedicated retainer agreements.
Whether you’re an early-stage startup or established industry leader, we'll seamlessly integrate with your team, big or small, bringing our expertise to the table to craft creative solutions that fuel your growth and deliver results that matter.
"Executing a great brand experience requires far more than being a great designer – and it is not often you are lucky enough to work with someone like Rachael who excels at both. She delicately balanced the needs and inputs of multiple global and regional stakeholders to help craft and deploy a rebranding on a scale that many may only experience once in their career. Rachael was an integral lead in translating our new global master brand while still in its infancy into the real-world needs that drive regional business growth. This takes far more than exciting design. It requires an intimate understanding of strategic priorities and market insights, the ability to convey complex ideas with tasteful simplicity, and most importantly it reflects Rachael’s ability to connect with people, ask the right questions, and collaborate effectively for their desired results."
"I've had the pleasure of collaborating with Rachael on several digital design projects and she possesses a remarkable digital mindset that shines through her work, enabling her to craft designs that seamlessly guide users through their online experiences. She has a keen eye for detail and a knack for creating visually engaging interfaces that not only captivate users but also enhance their overall journey. Her ability to translate complex concepts into intuitive designs is a testament to her skill and dedication to the craft.
Beyond her technical proficiency, Rachael is a pleasure to work with—collaborative, communicative, and always willing to go the extra mile to ensure project success. I wholeheartedly recommend Rachael to anyone seeking a talented digital designer who can elevate their brand's online presence and deliver exceptional results."
"Rachael led our Client Innovation Expo to "Best-in-Class" status in just 3 weeks! Her creative vision and meticulous planning made it a visually stunning, interactive experience that wowed a record-breaking crowd of over 150 attendees. She leveraged digital marketing to capture valuable leads and feedback, while her ideation activities sparked rich customer insights to fuel our innovation pipeline. This sets us up for even closer collaboration with clients, both on future projects and proactive ideas. Rachael's creativity, resourcefulness and go-getter attitude were key in this success story."
"Imagine packaging designs that don't just showcase product concepts, but transform them into brand experiences. That's the magic of Rachael's work. Her conceptual designs create a powerful connection between our offerings and our clients' brand portfolios. In fact, they've become so impactful that they're now a staple request in client innovation briefs. Rachael's designs aren't just eye-catching, they tell captivating stories. She dives deep into market trends and identifies whitespace opportunities, ensuring her designs resonate with the target audience and position our clients at the forefront of customer desires. It's an added point of differentiation that helps us secure the crucial next steps in product development or partnership. "
"Rachael is a creative powerhouse with the remarkable ability to transform the ordinary into extraordinary brand experiences. Whether it's crafting captivating presentations that spark inspiration, developing innovative design concepts that open doors to new partnerships, or creating memorable events and branded materials – she weaves stories and visuals that leave a lasting impact, and ensures every touchpoint with your audience is intentional and reflects your brand. Rachael isn't just about delivering projects, she's about igniting a fire of creative possibilities that fuels long-term success."
"Working with Rachael feels like stepping into a creative wonderland where anything is possible. Ideas bloom and transform effortlessly. Unlike many agencies that require extensive hand-holding, Rachael thrives on taking a blank canvas and turning it into a masterpiece. Her ability to take on even the most ambiguous briefs and transform them into impactful solutions is unmatched. No more endless rounds of revisions or missed deadlines! In my years of experience collaborating with agencies, I've never encountered one that delivers such consistently high-quality work, on time and with such minimal direction.
Rachael's skillset is incredibly broad, but what truly sets her apart is her collaborative spirit and infectious enthusiasm that permeates every project. It makes the whole team feels like they can conquer anything together, and that's when the magic happens.
This scheduler is for
prospective & current clients
Want to chat about something else?
Email me directly: rachael@xcmo.co
In my creative practice, 'aesthetic' and 'effective' are synonymous
Hi there, I’m Rachael.
I help startups launch, small businesses grow, and established companies thrive.
As a brand strategist and creative director, I’ve partnered with businesses of all sizes to build their brands and effectively communicate their value.
Decades of experience have honed my ability to expertly address the distinct creative needs of startups seeking to break through and differentiate, small businesses looking for aggressive growth, and established companies aiming to enhance their brand presence and deliver solid ROI.
The space between strategy and imagination is my playground, where I connect and disrupt the dots—creating meaningful brand experiences that resonate with audiences and drive measurable results.
I’m here, with sleeves rolled up, ready to make your brand shine. Let’s chat!
Fractional Creative Design Services
Ideal for startups, small businesses, or established companies looking for a flexible creative leadership solution
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